Medical relief via outdoor advertising.

This outdoor billboard campaign by an energy company offered actual medical relief to winter depression. Standard bus stop billboards served as bright light treatment facilities relieving the medical problem common in Scandinavia during the dark winter months.

Agency: Sek & Grey Helsinki, Finland.

AJS "Kids and Aids"

To create a campaign for AJS, a non-profit organization that help kids in Hamburg that somehow are affected by HIV. The goal is to create general awareness, gain media coverage, drive Hamburgers to donate at least €25,000, all on a budget of 0.

Agency: Jung von Matt AG Hamburg, Germany.
Advertising School: Miami Ad School Europe, Germany.

Attack Active O2 Plus "Food tray sheet"

To strengthen Attack Active O2 Plus stain removal benefit which can get rid of "all stains effectively". Food stain is one of the stains that can represent the tough stains. So with this campaign they utilize the food tray sheet at the food court to be the advertising medium, wich contact directly to the target and deliver the message "Enjoy your meal... and leave all stains to Attack Active O2 plus".

Agency: Dentsu Thailand, Thailand.

Fantastic Four.

Four mirrors were placed in the main movie theaters around town (São Paulo, Campinas, Rio de Janeiro). Each mirror reflected the “super power” of the movie’s characters.

Agency: MPM, Brazil.

Inspiration.

The characteristic backdrop of sound sirens, alarms and the high noise level of the city of Cluj were the starting point for the work "Alert". Barbara Musil reprogrammed the alarm systems of ten vehicles from the region of Cluj and replaced the alarm signal with songs and texts relating to the theme of "theft". With these installed in the cars as a "permanent intervention", she left behind her own acoustic note in Cluj. Cars as objects of representation and value insurance are among the motifs mentioned in the interviews with the owners of the new alarm systems. In addition to the documentation of this project, Barbara Musil brings an acoustic and visual translation of the location to the O.K.

Barbara Musil

ALIVE e.V. "365 on Death Row"

In the year 2005 at least 2.148 people were executed. That equates to an average of 6 people per day. ALIVE e.V. has briefed them to convey that the death penalty is nothing abstract-people are dying every day. They have created a tear-off calendar for ALIVE e.V. to demonstrate that peolple are being executed under the death penalty every day. On the back of each page there is a picture of a sentenced person as that day's representative victim. By tearing off a consecutive sheet every day they want to communicate that today, tommorrow and every day peoples lives are literally being torn apart and trown away.

Agency: Serviceplan Dritte Werbeagentur, Germany.

Visit London.

A great Stunt was made by "Cake, London" for "Visit London", a group that promotes tourism in UK. The stunt was a part of visit London's villages campaign, and tries to convince tourists to see some of the rural areas of London outside the capital's center. The whole project was made in one night, covering more than 2000 square meters on Trafalgar's square with turf. Londoners where all surprised, finding out in the morning that the grey square looked now as a real "Green-Piece" enjoying their day out on the grass. Later the turf was re-planted in Bishop's park in West London.

Agency: Cake, London.

Fruit Tree Fresh "Straw"

Fruit Tree Fresh.

Agency: BatesAsia, Malaysia.

Audi A3 Sportback.

Audi are a premium car marque. They got that way through constantly challenging and reinventing their technology and marketing. Vorsprung durch technik is the essence of the brand. They were asked to help Audi move on from traditional marketing by creating a viral marketing campaign to launch the new A3 Sportback in the UK. The TV, press and poster advertising was created by BBH and showed various CSI-style forensic examinations of the car to reveal the DNA essence of Vorsprung durch technik. Their viral revealed the viewer of the movie being "tested" to make sure they was "The Perfect Match" for an Audi. And the killer app is "your name appears" in the movie on a forensic slide - just like the TV but personalised. And when you send to a friend "their name appears" in the movie. But then a couple of days later the mailpack arrives on your doormat. And it contains the personalized forensic slide with yor name on it.

Agency: 20:20 London, United Kingdom.

The Ariss Bros. “The gas stinks. The service don't”

Ariss Brothers Propane is a small, established family owned business that was forced to re-locate across town, leaving behind a well-established clientele. They needed to introduce themselves to the new neighbourhood with a new and improved corporate identity and a print campaign. They wanted to emphasize what they believed to be their difference; friendly service, small town values and unpretentious charm. The tagline: “The gas stinks. The service don't” gives the Ariss Brothers an approachable friendly personality and it translates well in all of the mediums (newspaper, posters, direct mail, on-tank stickers). They used the actual Proprietors (the Ariss Brothers) in the ads to add to the authenticity and charm. In addition, rather than hire an agency to mail the postcards/coupons, they had the Ariss Brothers hand deliver them in the surrounding neighbourhoods, to further add to the personal touch and “hands on” approach. Over 75% of the coupons that were handed out door to door were redeemed, bringing in new customers who were as eager to get their discount as they were to meet the Proprietors. After the first newspaper insertion the phones were “ringing off the hooks” and people were asking for posters. The Ariss brothers have become minor local celebrities and are amazed at how many complete strangers recognize their stomachs from the ads. They have hired two new staff members to help with the new volume. They are both on diets now.

Agency: Leo Burnett, Canada.

ISEO LOCKS "Break-In"

To generate awareness on the growing rate of breaking-ins into office suites at business centres in the city. And how ISEO LOCKS provided the solution with burglar-proof locks. A mail drop designed to look like a credit card was wedged into doors of office suites in business districts to demonstrate how easy it would be to break into premises that were not equipped with burglar-proof locks. Launch - September / October 2006. An inquiry rate of 28% was recorded on ISEO products within the first month of the campaign.

Agency: Naga DDB, Malaysia.

jobsintown.de "Life's too short for the wrong job"

Life's too short for the wrong job. jobsintown.de

Agency: Scholz & Friends Berlin, Germany.

Zwilling Knifes "Cookbook"

This cookbook with special printing on its side is given as a DM to aspiring chefs. The product is revealed in the form of a bookmark.

Agency: Grey Worldwide, China.

Noah "Barcode"

Nobody is happy about animal experiments. Nobody likes big hassle about donating, either. That‘s why they simplyfied donating for NOAH, a German association fighting for animal rights. By scanning the divider bar at supermarket cashpoint the customer spends 1 € for NOAH automatically.

Agency: Jung von Matt Hamburg, Germany.

PSP "Book"

Want to play with your PSP at school? Hide your hands behind the Divine Comedy's book. And in case of a sudden oral test, use the special summary.

Agency: TBWA, Italy.

Ranga Shankara "Incidents"

Everyone loves drama, be it in cinema or real life. Based on this insight, we planted professional actors in various locations to enact scenes from real life. The audience was unaware they were staged and got completely involved in the drama. At this point, we held out boards that read, ‘For more drama, come to Ranga Shankara’ and distributed leaflets with the festival schedule. These scenes were staged in English and Kannada at 25 different locations and were captured on hidden camera. They were successful in generating interest and all the shows were sold out a week in advance.

Agency: Ogilvy & Mather, India.

Harley-Davidson "Freedom Box"

Class A Executives who have already been interested in buying a Harley-Davidson motorcycle and need to be stimulated to end the purchase. Exactly at 4 o'clock p.m. Friday, one of the most critical work times, they deliver to their target a box with freedom inside. When it was open, the box set in motion a ventilator installed in a strategic position that carries the wind to the face of their prospect. A direct mail that brings the Harley-Davidson spirit and wake the freedom desire. They deliver 30 boxes to a very specific target (people who have a real desire to get a Harley) and 18 motorcycles they sold with this action.

Agency: Matos Grey/G2 Sao Paulo, Brazil.

Volkwagen "Schlammer's Quest"

Establish Volkwagen’s image in Germany as "the people’s car“ in order to boost sales of the Golf. A story of epic dimensions, starring "the people’s man“: Horst Schlämmer – a popular character, played by a famous Comedian – goes for his driving licence. They used the internet to make the adventure come alive and accessible to everyone: our central platform was an elaborate video-blog, accompanied by podcasts, distribution through video-sharing-websites like youtube, extensive PR and media-coverage and a documentary website. - 4,270,000 page-impressions, - 4,730,000 video-downloads - after only two months - 90,000 qualified contacts - conversion rate of 12% - iTunes Podcast-charts: number one; blogscout-charts: number two - top issue in many blogs and online magazines - positive change of perception of the blogossphere concerning branded entertainment - high level of interactivity and identification with the story proved by numerous comments in the blog.

Agency: Tribal DDB, Germany.

Silver Cyber Lions winner "The hunt"

Sponsoring Disney’s Pirates of the Caribbean: Dead Man’s Chest, Volvo organises a global treasure hunt. A tricked Volvo XC90 was buried: find it and it’s yours. Having picked up a treasure map at your dealership, The Hunt continues online. Hopping from website to website a 30-day journey across the Seven Seas unfolds. Unravel an old man’s tale on Madeira, match broken china off Africa’s coast, decipher Maya murals on Cozumel and be the first to return in Port Royal harbour. Seven finalists where flown to an island in the Bahamas for the final event: the recovery of the buried car.

The hunt

Agency: Euro RSCG 4D, The Netherlands.

Grand Prix Cyber Lions " Heidies 15 MB of fame.

Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.

heidies

Agency: FARFAR Stockholm, Sweden.