Dabur Shilajit Gold "Do not disturb"

To communicate the mega flip Dabur Shilajit Gold gives to men's libido, 'Do Not Disturb' signs were placed all over the city.

Agency: DDB Mudra Communications, India.

Ché Men's Magazine.

Merchandising idea for Ché Men's Magazine cross-media campaign, a real duvet and two pillow covers. Let us keep on dreaming of a better world.

Agency: Duval Guillaume, Antwerp, Belgium.

Dabur Shilajit Gold "Whistle"

To communicate the mega fillip Dabur Shilajit Gold gives to men's libido, whistles were placed in every pub and disco in the city.

Agency: DDB Mudra Communications, India.

Arts and Earth Festival "Giant straw"

Giant drinking straws were placed in waterways, streams and rivers around Kuala Lumpur city. The waterway shown here, for example, is actually the once pristine Ampang River, but it is now so pulluted it looks like a sewage drain. A notice board attached to the giant straw calls the public to vote for compulsory recycling to curb water pollution. This excercise is in conjuction with the Arts and Earth Festival organised by the Global Environment Centre.

Agency: Leo Burnett Kuala Lumpur, Malaysia.

Toot-n-Scoot "normal-looking"

With the assistance of a make-up artist, ‘normal-looking’ Toot-n-Scoot brand ambassadors were transformed into incredibly ‘ugly-looking’ people. These people then hit Manhattan nightclub in Johannesburg armed with nothing more than the T-shirts they were wearing and Toot-n-Scoot business cards. The T-shirts carried messages like "When I start looking like an über babe to you, it’s time to call Toot-n-Scoot" and "When I start looking yummy to you, it’s time to call Toot-n-Scoot".

Agency: TEQUILA\Johannesburg, South Africa.

Purses.

To raise awareness of domestik violence in Calgary, over 100 purses were left on sidewalks , bus benches and in parking lots in the city’s downtown area and larger shopping malls. Inside each purse are cards that read: “Sometimes women lose more than just a purse.” On the back of the cards it reads “Trust. Self respect. Life. These are just some of the things that women lose each year as a result of domestik violence.” The cards also contain statistics about domestik violence, as well as instructions as to how the finder can help-either by calling the provided number to make a foundation, or by placing the purse where someone else will across it.

Agency: MacLaren McCann Calgary, Canada.

Operation Hunger.

Your small change can feed a hungry child. To donate call (011) 902-4000 or visit www.operationhunger.co.za

Agency: Agency: Joe Public Johannesburg, South Africa.

Spare parts.

What better finish to a festive evening than an offer to purchase the wreck of your car? The cheery seasonal message was delivered to young people in Dubai over the Christmas and New Year period. On leaving popular nightspots in the early hours of the morning, they found tucked under their windscreen wipers flyers which served as reminders of their duty to others and pointing out the dangers of driving under the influence of liquor.

Agency: TD&A DDB, Dubai.

Milram Vitality "Fat Free"

Body-fit whey drinks from Milram Vitality. Fat free with 32kcal/100g.

Agency: Scholz & Friends, Hamburg, Germany.

Colgate Smiles.

Making dentist and their patients (kids and mums) more familiar with Colgate Smiles kids toothbrushes. With regular brushing using Colgate Smiles kids toothbrushes, there’s no longer any need for kids to be afraid of the dentist. This was a wide-ranging promotion in wich special surgial masks were snt to dentist to get the message across in a striking way. The masks had funny comic-style mouths on them that help to lighten up a visit to the dentist for the kids and everyone else too. In no time at all, the message was clear: “No need to be afraid of the dentist-with Colgate Smiles kids toothbrushes.”

Agency: Agency: Jung von Matt, Germany.

Adsoftheworld

Code Pink Living Well

Losing one can be this easy. Learn about prevention and other breast cancer issues in Code Pink Living Well brought to you by Woman Today Asia.

Agency: Jimenezbasic, Philippines.

Alzheimer’s Disease Assosation.

Alzheimer’s disease patients suffer memory loos. Help them. Be a volunteer or make a foundation. Alzheimer’s Disease Assosation. Call 6353 8734.

Agency: Kinetic, Singapore.

Double A Paper.

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message: Frustrated with paper jams in your printer?

Agency: JWT Dubai, UAE.

Giller-Travel.

Winter 2005/2006 was the longest Munich ever had. After four months people were sick of snow and ice. They knew this attitude and used snowfalls in February to create in onconventional way the feeling for sunny holidays. Their promotion team was instructed to write last-minute offers on the snowy Windows of cars. Furthermore, promotion cards advertising the web site were put under the wipers.

Agency: Serviceplan Munich, Germany.

INEN.

Every year 1 out of 500 people will suffer from cancer. 1 out of every 500 Caretas magazine includes this warning. It can happen to anyone. Get a checkup.

Agency: Pragma DDB, Peru.

BUND.

This guerilla campaign is from BUND, the German Friends of the Earth. They want consistent ecological politics. At this campaign members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The emissions inflate the ballons. And after the message (The world can't take anymore CO2.) is readable, there is a big bang. Of course the text is not always readable anymore after the big bang but the campaign gives a lot of rumour and media attention.

Agency: BUTTER Berlin, Germany.

TELE2 "Just take a picture and send"

TELE2. Just take a picture and send.

Musicload "No Music"

To promote Musicload, Germany's most popular online music store. Ideas had to be out-of-the-ordinary and communicate that there is no better way to get music. They employed a range of buskers in Germany's biggest cities to do what they do best – play instruments and sing – but this time without making any noise. They wore signs on their backs telling passers-by that if they wanted music they should visit Musicload.de, while coupons for a free download from the site were also given away.

Agency: Kolle Rebbe Werbeagentur, Germany.

Beka "Sleep Softly"

Bedding specialist Beka wanted to generate more traffic to its local dealer Het Matrassenhuis (The Mattress Palace) in the city of Hasselt, Belgium. Every year in Hasselt, the 3-day Pukkelpop festival comes to town, along with 120.000 visitors. Those living close to the festival area suffer from the high level of noise, especially at night. On the eve of the festival, 400 homes near the festival received a set of earplugs in their mailbox, with a label wishing residents a soft sleep during the festival. For a soft sleep throughout the whole year, they were invited to visit the shop.

Agency: I DO, Belgium.

Kreative Forum "Breakfast Club"

Kreative Forum is the creative communities club in Norway. After years with decline in members showing up at meetings, They decided to try a new concept; A Breakfast Club. The agency came up with the concept for breakfast. The agency came up with the concept for breakfast. Using well known advertising profiles as images to create congruence and interest for educating yourself in congruence with the breakfast theme. First meeting had former Creative Dir. of Springer Jacoby, Aris Theopolaksi - he is bald - so we printed his face on eggs. Second - a famous photographer as bacon, third a bunch of directors remade in the Mayday - Silver Cannes Winner.

Agency: BBDO, Norway.