Tuesday, February 27, 2007

The fight against hair fall.

An alarming number of people suffer from hair fall across the world. Even more believe that hair fall is a naturel cause of ageing, and there is nothing you can do about it. What better way to represent the anti-fall proposition than a punching hair-bag. Inflatable hair strands conveying “Fight Fall” was randomly placed a malls. On seeing this bop hair strand, people by instinct began to punch or tried to knock it down.

Agency: Ambience Publicis Advertising, Mumbai, India.