Thursday, March 15, 2007

Toppik "Flip Book"

Toppik contains natural fibers that can cover a bald patch with Instant Hair. This idea was communicated effectively through a “flip book” that entertained while driving home the point “instantly”. The flip books were distributed as “Live Demos” in salons, through direct mail and along with the product.

Agency: GOD (Gang of Designers), India.