Mizbala "Unconventional Stationery"

Mizbala is an Israeli based creative agency that specializes in creating unconventional campaigns such as Guerrilla & Experiential marketing for her clients. Biz card: The basic premise of their ideology is that "there is room for everyone". In order to demonstrate it, they chose to advertise other Israeli advertising agencies on the back of their business card. Each employee has different contacts. Invoice: Their huge A3 invoice serves as an everyday motivating reminder to their clients. It's their way of saying 'Don't be afraid to think BIG'. Stamp: Unconventional means different, so in order to say out load that they try their best to think differently, their corporate stamp imprints "NOT KOSHER" on every official document.

Agency: Mizbala, Tel-Aviv Yafo, Israel.

Christina Aguilera Perfumes "Sometimes, It's All You Need To Wear"

Based on the concept: "Sometimes it's all you need to wear", their mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera's new perfume. Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country. reaching over 1,500,000 consumers, the campaign led to the highest sales everfor a new perfume in Israel and got extensive news coverage in newspapers, TV and online.

Check the video here:
Christina Aguilera Perfumes Promotion

Agency Mizbala, Tel-Aviv Yafo, Israel.