CPAA “The stains that kill”

Tobacco kills about 1,200,000 people every year in India. Of this chewing tobacco accounts for nearly 750,000 deaths. Available freely in satchets that cost less than a stick of gum, chewing tobacco is sold unregulated to even yong users. Tobacco chewers tend to spit out their handwork on streets, walls, corners etc. Leaving behind bright red, blood-like stains. Using a chalk body outline and a yellow police caution band, the idea involve recreanten a murder scene to drive home the simple message that chewing tobacco kills.

Agency: Saatchi&Saatchi Bangalore, India.

Timberland.

This installation was put into Timberland stores, to promote the waterproof feature the boot has to offer. Simple, and gets the point across very nice.

Agency: Arnold Worldwide, Boston.

Van Dobben "Imagine a ball this size"

Van Dobben, a famous croquet manufacturer in Holland has signed up exclusively with almost 400 golf clubs. Croquettes are a delicious snack that is often enjoyed after a game of golf. To give them special attention, we developed a new way of communicating. In the last hole we placed round cards with a little hole in the middle. When the golfer reaches for the ball, his attention is immediately drawn to the copy. The copy capitalises on the striking resemblance between the golf ball and the croquet, which have exactly the same size and shape ‘Imagine a ball this size’.

Agency: &KS, The Netherlands.

Action Aid.

The following message was meelopend for Action Aid, against compagnies using child labor. One of the papers placed inside several brands of sneakers enclosed a drawing of a child with the following message: “Kids should make drawings, not shoes” Save a child 902 402 404. Action Aid.

Agency:

Poul Nielsen "Business Card"

Business Card for a personal trainer that is impossible to read unless stretched apart. It’s made out of very durable material, making it difficult to stretch.

Agency: Publicis Toronto, Canada.

Spar "Sea food festival"

A Guerilla Attempt by Quadrant Communications to promote the Sea Food Festival at a restaurant named Spar by placing artificial Oysters on the beaches of Mumbai.

Agency: Quadrant Communications Ltd. Mumbai.

Jeep "4-door Wrangler"

To promote the launch of the new 4-door Wrangler, a cling-on that looks like a door handle was stuck on 2-door Wranglers while the owners were away.

Agency: BBDO, Detroit, USA.

Volkswagen.

Here is a fun guerilla stunt, which involves a person pretending to be an airport chauffeur. Showing you how many guests “could fit” in the Volkswagen Van.

Agency: Ogilvy, South Africa.

The Printing House "Calendar"

Great work! This calendar provides for each month a new object to build and a new game to play.

Agency: Design-Studio Muhina, Rusia.

Tesco Lotus “Seafood festival”

Supermarket carts were designed for the seafood festival to highlight on the fresh quality of Tesco Lotus.

Agency:

Grona Lund “Bumper cars”

In order to communicate the opening of Grona Lund amusement park for a sneak preview before the real opening, an event was created in the city of Stockholm. Bumper cars from the amusement park were placed around the city, in different situations, some crashed into things others with skid marks and one that was picked up by a breakdown lorry. The message in the campaign was: " Now test driving the amusement park. Sneak preview this weekend."

Agency:

Middleton "Thanks for the help"

Amusing campaign of stickering realized to Bordering for Middleton Lawn & Pest Control.

Agency: Push, U.S.A.

Postcard from Akatu.

A postcard from Akatu, the Brazilian organisation for responsible consuming. The postcard shows the waterfalls of Cataratas de Iguaçu, where is one of the bigest hydroelectric power plants of the world: Itaipú. At this postcard the volume of water is reduced to a minimum. This will happen if too much water is wasted.

Agency Leo Burnett, Brazil.

The Apprentice "Termination letter"

To promote the new season of "The Apprentice" to white-collar workers — the main target of the program — the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalized and hand delivered.

Agency: Ogilvy & Mather, Malaysia.

Carlsberg.

Straight forward concept distributed by Carlsberg to relevant places during the world cup (Carlsberg is the official sponsor of the Swiss soccer team).

Agency: Saatchi&Saatchi Simko, Switzerland.

Accessorize jewellery shops.

A poetic guerilla marketing for the jewellery shops Accessorize with giant necklaces fixed in the streets of Geneva instead of the familiar chains that prevent cars to enter.

Agency: Saatchi & Saatchi, Simko, Switzerland.

Tide “White as milk”

Campaign in supermarkets for Tide according to the copy “White as milk”.

Agency:

Beleyes "Outdoor for the blind"

Little, transparant braille-stickers where put on the pushbuttons of the pedestrian traffic lights. This way the visually impaired pedestrian will 'read' the advert while activating the klikking-sound which sounds during the green phase. This sticker says: beleyes.nl, which is a dutch onlineshop for the visually impaired.

Agency: Industry communication, Amsterdam, Netherlands.

IKEA.

Nice action for the opening of a new Ikea store in Portugal. the headline tells: “Come sleep near the Ikea door and win € 100 of products.” Some bed were put in front of the store doors, inviting people to pass the night waiting for the opening day.

Agency:

Hot Weels "Stickers"

These stickers were given away with the Hot Wheels cars. Parents later stuck them on their own cars.

Agency: Ogilvy & Mather, India.

Tur & Partner.

This is a direct mail piece for Tur & Partner, a Landscapearchitect company.

Agency: Jung von Matt, Germany.

Stella Artois "The trap"

Stella Artois has unveiled The Trap at the corner of Bloor & Avenue in Toronto. The installation, which will "tour" other major international cities, is 5 meters high & weighs more than 2 tons. In the middle of The Trap sits a pint of Stella. The camapign includes an online game, "Le Defi" & some cool coasters.

Agency: Lowe Roche Toronto & Jack Morton & HBSource.

Ford "Talking ads"

The "Ford Miracles" ads consists of interactive posters that look at people and react to their actions. The voice and facial expressions of the guy in the poster are controlled by an actor hidden in a booth nearby. The interactive billboards can be found at the main train stations in Belgium.

Agency: Ogilvy, Belgium.