Friday, November 09, 2007

Seeds of Change "Organic Food"

To celebrate Organic Harvest Month, Seeds of Change gave Boston residents free pedicab rides to several destinations. On the way to their location, riders got to savor some amazing organic chocolate. Messages on all pedicabs reinforced the notion of a company behaving "green" and at the same time, inspiring passersbys.

Agency: Alcone Marketing, USA.