McCain Smooth-eez "Blender"

Come up with an outdoor media execution in order to launch McCain Smooth-eez, a pre-made frozen fruit drink. They use revolving glass doors to give consumers the firsthand experience of being "inside the blender" to get a good look at all the ingredients that make up McCain Smooth-eez.

Agency: Taxi, Canada.

Ariel "Sliding Doors"

Ariel is organizing a clothes donation campaign. As part of this campaign they thought of having an application on sliding doors in the supermarkets where the donation will take place. We see a picture of a kid wearing a thin tank top and jeans. As the doors slide open, he's covered with a warmer sweater, showing the instant effect of the clothes donation campaign.

Agency: Saatchi & Saatchi Beirut, Lebanon.

Adsoftheworld

Volvo "The Soft Speed Bump Stunt"

Make potential Volvo customers aware of the Active Four-C suspension system as an option. A tailor-made ambient stunt based on a regional insight: in the UAE the roads are cluttered with speed-bumps and this is were you really need good suspension. They produced a unique speed bump for the entrance to dealership parking lots. They looked real - with one crucial exception: they were made of a soft sponge material. People slowed down, expecting a bounce. But surprisingly they felt nothing. A sign explained: "Never feel a bump again. With Volvo's Active Four-C suspension.

Agency: Mamac Ogilvy & Mather, United Arab Emirates.

Wonderbra "Yellow Safety Line"

This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.

Agency: Euro RSCG, Singapore.

World Vision "You can’t ignore child labour"

On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day. In order to support this cause, they pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Copy above the adhesives: “You can’t ignore child labour - kinderarbeid.nl” (kinderarbeid: child labour).

Agency: Ogilvy Amsterdam, The Netherlands.

Fox Channel.

In order to communicate the premiere of the 4th Season of Lost from Fox Channel on 1st of April, several boxes of food supply, from the known Dharma Initiative "fall" in Lisbon.

Agency: Torke Lisbon, Portugal.

Paws Malaysia "Free me"

They placed these posters for Paws Malaysia at vets in town. The poster featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire “bar” from the cage peels off. It proved so popular they ran out of tabs to replace the posters within a week.

Agency: Dentsu, Malaysia.

AIG Insurance.

AIG Memsa offers a wide-variety of insurance solutions. They were asked to do a Direct mailing exercise to target the elite who possess antiques and expensive artifacts. Artifacts are rare and expensive. One can't afford to have them broken. That's what we sent people - expensive looking broken china, thus hinting the pain it would cause to see an actual artifact break due to moving, cleaning or whatever the reason. 28% of the recipients of the DM called AIG Memsa to find out more about the services.

Agency: JWT Dubai, United Arab Emirates.

Adgoodness

The Father Bob Maguire Foundation "Bins"

To raise awareness Father Bob's Foundation and their service of providing food for the homeless, they created three stickers. A knife, a fork and a call to action.

Agency: Clemenger BBDO Melbourne, Australia.

Calgary Farmers' Market "Apples"

Shortly after the first snowfall of the season, fresh apples were hung from bare trees in high traffic pedestrian areas demonstrating the availability of fresh produce throughout the winter at Galgary Farmers' Market.

Agency: Wax Calgary, Canada.

Könecke "The delightful German sausage calender"

Increasing the sales of Koenecke (a famous German meat and sausage producer) in the wintertime. Creating a special advent calender for premium customers made of a salami sausage that has 24 indications on it. to cut off a delicious slice every day.

Agency: BUTTER Berlin, Germany.

Schick Quattro "Zamboni"

The superior quality of Schick Quattro blades ensures exeptional smoothness. To demonstrate this, they fitted a Zamboni machine (ice resurfacer) at Sydney's largest ice arena with a giant Schick Quattro razor.

Agency: JWT Sydney, Australia.

La Cambre Architecture "Business card"

La Cambre Architecture founded in 1927, La Cambre is the best-known architecture school in belgium. It offers its students courses based on "creation" and "practice". They prposed a new business card that best defines this school in the most unique way. The new business card of this school now takes the form of a Lego brick. This new business card perfectly represents La Chambre- Architecture where the "imagination" and "construction" are at the base of the formation of the young architects.

Agency: Leo Burnett, Belgium.

Glad "Newspaper"

From July 28th to August 11th 2007, the newspaper New Express Daily, one of the local newspapers with the largest circulation, was put in Glad Zipper bag and sold at news stalls. Headline. Glad, fresh everyday.

Agency: Invisible, China.

Uprising Breads Bakery "Business card"

Really nice business card for Uprising Breads Bakery.

Agency: Rethink Communications, Canada.

Lexus GS Series "Hideaways"

A direct mailer to Lexus prospects in the style of a 1950s adventure book. A Compendium Of Dens, Hideaways And Other Thinking to connect with its audience of men in their 50s on an emotional level and underpin the GS’ positioning as "the antidote to the modern chaotic world".

Agency: Partners Andrews Aldridge, United Kingdom.

Millets "Pop−Up Tents"

An insert that pops up when the page is opened to draw people's attention to Millets' range of tents.

Agency: Miles Calcraft Briginshaw Duffy, United Kingdom.

K-fee "Speed bumps"

To not just talk about how awake k-fee makes you feel, but convince people of it in a direct, straightforward way. The concept was to make speed bumps as if they were k-fee cans left in the street. To do this, some speed bumps were decorated with stickers to give the impression that they were k-fee cans jutting out of the road. Everyone who's ever driven over a speed bump to fast knows what it feels like: it really shakes you and then you are more wide awake and pay more attention to the road. This is also the effect you get after drinking k-fee: you'll be wide awake within seconds.

Agency: Jung von Matt, Germany.

Weider-Tera Fitness Club "Expander"

The expander was sent to members with a message 'don't give up halfway.'

Agency: Guangdong Advertising Beijing, China.

EnBW "Earth plug"

EnWB is building the first geothermal power station in Baden-Württernberg, making the company a pioneer in this field. This unsual idea aims at making people aware of EnWB commitment. The concept is simple: Silvery grey traffic bollards were combined with stickers on the ground. This gave the impression of a giant, highly realistic, three-dimensional plugs, wich locked as if they were growing out of the ground.

Agency: Jung von Matt, Germany.