Thursday, October 25, 2007

Smart fortwo "Smallest Turning Circle"

The smart fortwo is the car with the smallest turning circle in his class. Communicate the feature in an emotional and suprising way. A smart fortwo was printed on screw caps of Pepsi bottles. Effect: When opening the bottle the smart fortwo turns around demostrating the message "smallest turning circle". As a part of the 2006 sale campaign all smart fortwo were sold out - long before the launch of the new model in 2007.

Agency: BBDO Düsseldorf, Germany.