Monday, October 08, 2007

TBWA\Tequila "Stealing Staff"

They needed to bolster their creative department with some top young talent. Recruitment agents (headhunters) are not only ridiculously expensive but also tent to send dozens of unsuitable candidates. They needed a cheap short cut to the good staff. They decided to target the top five advertising agencies in South Africa theirselves. they reproduced the layout pads of the most popular supplier (Art book Centre) and delivered them to the agencies. They looked the same as always, apart from the recruitment ad scamped on the first page.

Agency: TBWA\Tequila Johannesburg, South Africa.