Sunday, October 28, 2007

Wilson "Staff Distance Driver - Give Away Golfball"

The new Dd6 Distance Driver from Wilson Staff sets new distance standards for a golf club. As a supplement to classical measures, this message was to be communicated to the target group in new and surprising way. To golfers who borrowed the Dd6 to test and to interested regular customers, golf balls were given that were printed with: “The person who finds this ball is requested to return it to the address below.” Space was left to fill in the owner’s address, which made every ball an advertisement for the high performance capabilities of the Wilson Dd6 club.

Agency: Publicis Zürich, Switserland.