Durex Performa.

Durex Performa condoms contain benzocaine (a mild anaesthetic), wich helps men last longer in bed. To highlight this product benefit they distributed limited edition pilowcases alongside performa condoms at New Zealland's biggest anual sex expo, Erotica. As a result the Durex stand was inundated, increasing sales by 28%. The pilowcases proved such a hit with the guys that hundreds more were printed and sold in D.vice sex stores as a continuation of the promotion.

Agency: DDB Auckland, New Zealand.

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