Friday, August 21, 2009

IKEA "Staircase"

Ikea's storage products are about innovative ways to save space. To bring to life the fact that being organised means saving space. To utilize the store's main staircase in a creative way by presenting it as a chest of drawers, with everything inside neatly organised, highlighting the efficient use of space in an impactful way.

Agency: Lowe & Partners Kuala Lumpur, Malaysia.