Rolls-Royce "Work of art"

Rolls-Royce dealers in the United States needed support in selling the Rolls-Royce Phantom. Prospects were rejecting it because they thought it was just too big, brash and overpowering. They needed them to reassess it. Focus on the craftsmanship and Englishness with a Proposition: "Hand- made in England". To demonstrate this, they sent them a work of art by the man at Rolls Royce who paints the "coachlines" along the side of the car. This came complete with a Certificate of Authenticity to prove it was an original work of art. They also included a seven page letter because we wanted to tell the full story about the craftsmanship. (The very fact that we'd taken the time and effort to craft a seven page letter also differentiated Rolls-Royce from other car companies). This was a real breakthrough. Prior to this, none of the 29 Rolls-Royce Dealerships in the US had ever agreed to participate in a dm programme. Everyone of them signed up. They are only six weeks into the programme but so far there have been 15 leads. The car sells at $500,000. So you can see why Rolls-Royce are very excited about the results of this campaign.

Agency: Harrison Troughton Wunderman, United Kingdom.

Lotto "Millionaire"

Experience being a millionaire:

Millionaire the film

Agency: Redurban Amsterdam, The Netherlands.

Durex "The Big Day Out"

The Big Day Out (BDO) is the most talked about annual music event in New Zealand, attracting over 40,000 people. Durex gave DDB New Zealand NZ$7,000 to create a strong presence there and get young people talking about and using their products. You can't use condoms on your own, so they decided to do a little matchmaking. Everyone was given a lanyard (neck tag) displaying a number and told to find the person of the opposite sex with the same number. Guys were given blue ones, girls pink ones. A NZ$5,000 prize was on offer for one lucky couple. 40,000 tags were given out. Thousands of condom and lube samples were also handed out, just in case, as well as other branded giveaways. Sales increased 35% from the same time last year. Durex want to do it again next year.

Agency: DDB New Zealand.

Mirage Travel Tours "Hammock"

How about a tropical break?

Agency: Impact BBDO Jeddah, Saudi Arabia.

Gabriela "Clock"

According to a PNP study, a woman is abused by her partner every hour. This clock is given to offices and public building to help stop this disturbing trend.

Agency: DM9JaymeSyfu, Philippines.

Track Crossing Safety Campaign.

Cross where it's safe. Too many didn't.

Agency: Clemenger BBDO Wellington, New Zealand.

Inspiration.

Alex Woolley encouraging Adults to Play in the Rain. This unique, funnel shaped umbrella harnesses the flow of rainwater down into its handle, a water pistol. The user can fire at will, maintaining a constant flow of water as long as rain continues to fall!

Alex Woolley

Quintuples Natural Drink "Served by nature"

Quintuples Natural Drink Served by nature.

Agency: ToroVazquezMora/Fischer America, Ecuador.

The Bay "Boom!"

The Bay challenges women to embrace fashion freedom for latest campaign called “Boom!” Boom! Is the latest campaign the Bay is launching to celebrate the fall season. The campaign which launched today with “fashion freedom protests” outside key Bay retail locations, is one inspired by the baby boom generation. Boomers are brand- savvy and discriminating, preferring the best in fashion, décor and electronics – all of which the Bay offers. It’s all about reconnecting with a core target audience. Boom! nods to her ‘60’s and ‘70’s history of rebellion and protest, but this time, it’s about freedom of expression, and basically, wearing what feels good now. It’s about feeling good in your own skin and wearing clothing that makes you feel and look fabulous.”

Agency: John st, Canada.

Heineken "Speaker Crates"

Develop a premium that underwrites ‘music’ as one of the biggest sponsor properties of the Heineken Brand. -Is a big wannahave. -Supports the dynamics of the Heineken brand. -Fits the new Heineken theme: Serving the planet. -Increase sales during action period The Heineken Speaker Crates are small speakers (68 x 115 x 87 mm) that look like the crates in which Heineken sells 24 bottles of beer 30cl. The biggest SKU (volume wise) in the Netherlands. You can add the Speaker Crates to every PC (with a USB cable) or plug any MP3 player into them and use them wherever you want (by inserting batteries). They are small but sound great! The Heineken Speaker Crates come with 6 cans of Heineken 33cl in a special pack. And are sold for no more than €9,95. The promotion runs from 20 august 2007.

Agency: Combinatie van Factoren Amsterdam, The Netherlands.

Jazz Club Helicon "Piano Ticket"

On "keys" of the "grand piano" dates of a forthcoming classical and jazz concerts were printed.

Agency: Realpro, Russia.

Ford Ranger "Rough road"

The projects purpose was to allow drivers to experience the Ford pickup's attribute of softness on hostile surfaces. In order to achieve this, several floor graphics were imprinted with cracks, snow and/or mud in various city streets. Next to them, a road signal that read "This is how it feels, Ford Ranger" was placed. Drivers drove through a difficult road without feeling it; situation that led them to experience the unique softness of riding in a Ford pickup. The floor graphics were placed in lateral streets and parking areas with speed limits that didn't exceed 10 kilometers per hour, with the objective of looking out for the driver's safety.

Agency: JWT Santiago, Chile.

Volvo XC 70 "Maps"

Volvo has launched a new campaign site for the XC70. It’s the first campaign under the new brand theme ‘Life is better lived together’. To stress that people can take the four wheel drive everywhere, 70 XC70’s were placed on the most rugged, the most beautiful and the most remote areas all over the world. The challenge is to find all locations using Yahoo Maps, which is integrated into the campaign site. The first locations are not that hard to find, but it gets more difficult very quickly. To help people out some clues are provided.

Start the hunt:

Volvo XC70 Game

Agency: Euro RSCG 4D Amsterdam, The Netherlands.

Warchild "Camp Okutta Brochure"

A team of young camp counselors were hired to hand out Camp Okutta brochures downtown and in residental neighbourhoods. "Camp Okutta does not exist, but camps like it exist all over the world".

Agency: John st, Canada.

John Caples Awards entries now open.

Entries has opened for the 30th John Caples International Awards. This contest is based on problem solving. It is to your advantage to fully describe the real-world situation your entry had to face, such as exceptional competition, new kind of product, low budget, geographical restrictions, etc. Points are awarded based on the way your team creatively defeated these direct marketing difficulties. The entry Deadline is Sunday, September 30.

Check out the site for more information.

The Caples Awards

Eurobest entries now open.

Entries has opened for Europe’s leading Direct and Sales Promotion competition for creative excellence in advertising, Eurobest 2007. The entry deadline is Friday 28 September and judging will take place in London from 26-29 November. Winners will be announced at EurobestLive, Eurobest’s annual digital awards ceremony showcasing the best of European creativity. EurobestLive takes place on Friday 30 November.

Check out the site for more information.

Eurobest

Inspiration.

Nice photography by Thomas Allen. His photographs are inspired by his childhood experiences with pop-up books and View-Masters. He begins his process by cutting figures and images out of illustrated pages of old books and vintage fiction novels. Allen then cleverly rearranges and juxtaposes the forms to create three-dimensional scenes. Next, he carefully lights his subjects and photographs the scenes. When separated from their original stories, the figures take on fresh roles in entirely new situations.

Thomas Allen

WWF "Destruction cycle, Cup"

Many gunshots, many canons, and more noises of sawing machine. Houses torn down, animals in danger of extinction, forests disappearing EL Nino getting serious. All those things done will eventually harm man himself. This creative is based on cycle. Paper cup as a special medium is conveying a strong message, that damaging others will be a big damage to human being himself, while the round cup is also a cycled shape.

Agency: Shunya Beijing, China.

Journal da Tarde Newspaper "Circle"

They created big red circles, of different sizes, imitating the trace of an actual pen. Exactly as if it were a circle drawn arround a classified ad. This circle was placed in front of different objects in public areas with large circulation of people in the city of Sao Paulo. With the following phrase: Youn can find it in the JT Classified Section. This kind of intervention in the streets was developed for the very first time, creating a new type of media. Hundreds of people saw the pieces in the streets of Sao Paulo, generating great impact and comments troughout the city. A simple low-cost idea wich exceeded the client's expectations.

Agency: Leo Burnett, Brazil.

NIFFF "Throat cut"

Reinforce the visual identity of the Neuchatel International Fantastic Film Festival (NIFFF) by creating a unique and distinctive "uniform" to be worn by festival staff during the event. White T-shirts with a "blood-stained" collar design to give the impression that the wearer has had his or throat cut. This action not only delighted the general public, but also let them know exactly who to ask for information or assistance. Many visitors even asked where they could get one ot the T-shirts for their own personal use. Unfortunately for them, the T-shirts were not available for sale, having been produced as a limited series for NIFFF staff only.

Agency: Saatchi&Saatchi Simko, Switzerland.