Directdaily goes to the Eurobest.

Directdaily is closed until the first of December. I’m going to London to take place in the Eurobest jury Direct and Sales Promotion. The results of the competition, will be announced at EurobestLive, the digital awards ceremony showcasing the best of European creativity. Shortlists announced: 12:00 GMT Wednesday 28 November. Winners announced: 12:00 GMT Friday 30 November.

Watch the results here:

EurobestLive

Inspiration.

Funky forest is an interactive installation created by Theodore Watson and Emily Gobeille. "Funky forest is an interactive ecosystem where children create trees with their body and then divert the water flowing from the waterfall to the trees to keep them alive. The health of the trees contributes to the overall health of the forest and the types of creatures that inhabit it.

Funky forest

Euro/MoMA Introduce the Napkin Notebook.

Where were you the last time you had a great creative idea? Were you in your office, laptop ready to record every detail? Or were you out at a restaurant, coffee shop or bar, scrambling to capture your brilliance on shreds of caffeine- or booze-soaked cocktail napkins? For many creative people, entrepreneurs, artists and designers alike, the situation frequently tends to be the latter. For this reason, global advertising agency Euro RSCG Worldwide has developed the Napkin Notebook, a spiral-bound collection of cocktail napkins ready to be filled with notes, sketches… and the next great business idea. Available soon at the MoMA store, each Napkin Notebook comes with its own pen. Pics of the notebook, taken by photographer Dan Lipow. On internet you can sketch or write on the notebook, and email your creation or idea to a friend.

Visit the website here:

the Napkin Notebook

Agency: Euro RSCG Worldwide.

24 Carat Fish Food "Live Display POP"

They design a POP item which is unique and attention grabbing and will be welcomed by the retailer. Since the product is Fish Food and sold mainly in Pet Shops, it was decided to create a Fish Tank with live gold fish and an actual seashell with the message. Product packs were displayed in close proximity to initiate purchase. Store owners were offered free product in exchange for space in prominent store locations. The message got near 100% readability and consequent product off-take on account of the availability of the product in near proximity to the display. London International Awards 2007 Winner.

Agency: Inca Tanvir Advertising, Dubai.

G'z One Type V Phone "Call the Fish"

The shock and water resistant The G'z One Type V. Built to survive. London International Awards 2007 Winner.

Agency: McCann Erickson New York, U.S.A.

Wolf "Hot Sauce"

A poster on a hand dryer to communicate hotness.

Agency: McCann, Thailand.

HSBC "A growing family needs a growing home"

The number one reason why Indonesian consumers apply for personal loans is to renovate, reconstruct or have additional construction on their homes to accomodate the growing needs of a growing household. A simple flyer that magically grows more and more as it is unfolded was distributed at HSBC branches and malls into an expanded dreamhouse. The expanding house reminded people that with HSBC personal loans, home reconstruction could be easy and hassle-free.

Agency: JWT Jakarta, Indonesia.

Inspiration.

Shadow Monsters is an interactive installation by Philip Worthington that creates monsters figures based on the shadow from your hands.

Philip Worthington

Well Done "Annual Report that has to be cooked first"

They have designed an annual report for food company Podravka that has to be baked in an oven before it can be read. The report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.

Agency: Bruketac & Zinić, Zagreb.

New Zealand Naturals "Floating girl"

To promote New Zealand Naturals range of ultra-light, 99% fat-free sorbets in the city. They availed the services of a magician, who made a girl float in mid-air while drinking the sorbet. This unusual live kiosk was set up in select shopping hubs in the city, wich are frequented by health-conscious people. Passersby were handed out product pamphlets at the site. This outdoor activity was covered by the city's press and local cable channels. Circulation of mobile phone MMSes and pictures further added to publicity. As a result, widespread awareness was generated for the brand, wich was reflected in a 62% jump in sales at the city outlets.

Agency: Contract Advertising Delhi, India.

WWF Indonesia "Reduce"

This stamp will be given to companies with high usage of paper. To use the stamp, you simply hold and press it on the side of the paper stack. Along with the usage of the paper, people will see the effect of the decreasing tree. The purpose of the usage of this stamp is to communicate that the extensive use of paper plays an important role in deforestation in Indonesia. Whit that, people will start to reduce the use of paper, reuse used paper and even use recycled paper.

Agency: Pomato Asia, Jakarta, Indonesia.

Bray Leino "Christmas card"

This year, instead of Christmas cards we're donating money to the NoMore Landmines Trust. Best wishes from all of us at Bray Leino Bristol.

Agency: Bray Leino Bristol, United Kingdom.

Adsoftheworld

NABU "Earth Memory"

NABU - Germany's largest association for protection of nature and the enviroment - wanted to alert opinion leaders, journalists and editors to the multi-faceted threats confronting earth as a result of the climate change, and to solicit this target group to suscribe to the NABU press newsletters. But in a more attention-getting manner than conventional mailings or informational brochures. In a simple and direct way, "Earth Memory" shows all the things that are changing on planet earth. The memory game's pairs concist of before- and -after photos showing glaciers past and present, lakes that have vanished, mountain peaks that have long ceased to be snow-capped. In this way, the term "Earth Memory" takes on an all-new dimension and one can deal with the subject of climate change without sensing the wagging of an admonishing finger. The mailing far surpassed expectations. 35% of recipients subscribed to the NABU newsletter. London International Awards 2007 Winner.

Agency: Y&R Frankfurt am Main, Germany.

Radio Energy "Letters Of Application"

Radio Energy Zurich is a hit radio station for young people. It has daily over 220,000 listeners. With this open-minded audience Radio Energy is intresting for many companies and their advertising. the target was to communicate: Companies who place their radio spots on Radio Energy sell products better. The most popular pop stars applied personally with a letter to Acompanies for a job as salesperson. In a typically commercial way to apply, they recommended themeselves as a lingerie salesperson (Robbie Wiliams), bad salesperson (Madonna), insurance salesperson (50 Cent) or a car slaesman (Snoop Dogg). The exceptional application letters caught enormous attention. The telephones at Radio Energy ran hot after the dispatch: 54% more bookings for radio spots compared to the period of previous year. Many companies booked their radio spots for the first time on this radio station. London International Awards 2007 Winner.

Agency: Ruf Lanz Zurich, Switzerland.

Salvation Army "Human Traffiking"

To highlight the harsh realities of human traffiking. They developed a hard-hitting idea that put childeren on sale in fashion boutique windows. The message emphaises the tragedy of putting a price-tag on a human life.

Ageny: Leo Burnett Johannesburg, South Africa.

I believe in adv

Semina Gel Lubricant "Elevator"

Gay Pride Parade - Come out to see.

Agency: Euro RSCG, Brazil.

Mini Mobile Billboard "Everything's smaller in Mini Town"

Mini Town is a scaled-down replica of the city Durban. To get people to think small, a mini moving billboard was driven around shopping malls in KZN by a radio controlled mini pick-up truck.

Agency: DraftFCB Durban, South Africa.

San Marino Car Center "Stickers"

Publicize a new boutique in a mall where cars are sold. The task was to make a flyer to invite all the people who visit the mall to the boutique. In Ecuador its very common to see people with many enrollments on their car's windshield. So they made a transparant flyer to put on the windshields, the flyer says: "You have had this car for far too long, come vist our Car Center and you'll see nothing is going to be the same". Many people came, and the day of the opening 3 Hummers and many other cars were sold.

Agency: Qualitat, Ecuador.

Rexona "You Smell Poster"

A poster that makes you raise your arm and tells you to use Rexona for body odor.

Agency: Lowe Vietnam.

Coloribus

The Planet Drum "Chopsticks"

The Planet Drum, a percussion school in Berlin-Kreuzberg, wanted a cool promotion for their drum lessons. The briefing said that the concept had to be easy to realize, cheap and that it should give people the feeling of what it is like to play the drums and live life at a steady rythm. So… thinking about a place where you’d actually need to use two wooden sticks, the easiest solution seemed to be Asian restaurants, and thus about a 1000 small packets were produced with drum/chop sticks in them. An agreement had been made with the Asian restaurants in the neighborhood of the Planet Drum school, and even before dinner was served, you’d receive this pack of sticks with on the back instructions of how to hold the drumsticks and use the dish, glass and a possible dinner partner as objects to drum on.

Agency: WE DO Communications, Germany.

University of Montreal Hospital Centres "Cross"

A really nice direct responce ad for the University of Montreal Hospital Centres "Change the course of things".

Agency: Kami.case Montreal, Canada.

4º Norte "Witches"

The last three months of the year are off-school months in Guatemala, people drink more alchohol; the parties and celebrations are very common. Halloween is an opportunity to party; but sometimes can get out of our hands. For this reason, crashed witches were put on electric posts with a traffic signal and the text: "This halloween don't drink and drive".

Agency: Lafábrica & Jotabequ GREY, Guatemala.

Calle "Soccer"

Calle is a brand that promotes underground street soccer. As far as Calle is concerned, soccer is appropriate anytime, anywhere. These stickers are attached as a hangtag to all of Calle’s apparel and once placed, the ambient piece is designed to blend in with public signage and quietly promote Calle’s message.

Agency: Struck, U.S.A.

Domino's Oven

They refurbished the ordinary white boxes on the back of pizza delivery motorbikes with a new design that made them look like ovens. Since the message is clear that Domino's Pizza delivers oven hot pizza no headline was required.

Agency: JWT Dubai, UAE.

Oohtique.com "Sex In The City"

By tagging the city with various sexual positions, this simple guerrilla campaign for Oohtique.com – an online store that sells a range of sex toys, condoms and then some – encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.

Agency: JWT, Singapore.

Seeds of Change "Organic Food"

To celebrate Organic Harvest Month, Seeds of Change gave Boston residents free pedicab rides to several destinations. On the way to their location, riders got to savor some amazing organic chocolate. Messages on all pedicabs reinforced the notion of a company behaving "green" and at the same time, inspiring passersbys.

Agency: Alcone Marketing, USA.

Visting Card "Balloon"

A balloon was used as a medium for a visiting card, for Dr. Pramod Niphadkar, a chest physician. In order to read the details of the card, one would have to blow the balloon - an exercice that would determine his/her lung capacity.

Agency: Ogilvy & Mather, Mumbai.

M&M's "Doorbell"

I really like this ambient idea for M&M's.

Agency:

TV2 "Batman Stickers"

For the launch of Batman Begins on TV2, stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone.

Agency: Saatchi & Saatchi Auckland, Australia.

Jockey Underwear "Underwars"

Jockey has unveiled http://www.JockeyUnderWars.com, a funny, interactive web site that allows individuals and groups to compete in dance contests in their underwear. Following on the heels of Jockey's first viral marketing campaign, http://StopSquirming.com, JockeyUnderWars.com takes an even edgier approach to creating buzz and building brand awareness among a younger consumer base. The campaign is part of a larger corporate initiative that includes marketing, branding and new product introductions designed to engage younger-minded consumers in a more meaningful, relevant way.

Check the funny website here:

Jockey Underwars

Muse Beauty Salon Shopping Bags.

These bags were designed as color samples of hair extensions for distributed to visitor in a party of muse, beauty salon. So, attached hair extensions to bags as handles.

Agency: Tokyu Agency Inc., Tokyo.

Mini "Ramp"

To demonstrate the power of the new MINI we put those pesky business reply cards to use by turning it into a ramp. But not any old ramp. People were able to pull it out and send it for some pretty cool MINI swag, along with more information about the 2007 MINI.

Agency: TAXI 2 Toronto, Canada.

Coffee shop "Oh it´s fresh!"

The Oh it´s fresh! - milk udder packaging. At the coffee shop chain “Oh it’s fresh!” – as the name might suggest – freshness is the name of the game, whether you go for tasty bagels, freshly squeezed juices or specialty coffees. And how better to demonstrate this commitment to freshness than by reflecting it in even the tiniest details in “Oh it’s fresh!” stores: the unusually designed single portions of milk with a little udder printed on them – the milk pretty much goes straight from the cow into your coffee!

Agency: Jung von Matt Hamburg, Germany.

National Geographic "Kids"

Direct mail for National Geographic Kids sent to media buyers/planners. They received the ‘Unit’ the Triops eggs , tiny miniscule dots in the test tubes, but in one short week they grew into prehistoric-looking creatures almost the length of your thumb. Included in the pack was an interactive CD with a program to track their Triops’ growth and find out the facts about them.

Agency: Foxp2 Cape Town, South Africa.

Monster Jam "Crushed car"

Monster Trucks are here.

Agency: DDB Toronto, Canada.

Inspiration.

Harmen de Hoop makes some really nice urban interventions. Paving stones removed and sand and toys added to create a child's play area.

Harmen de Hoop

Toronto Crime Stoppers "Bullet hole"

Help us find illegal handguns before they find you. Your tip could earn you up to $500 cash. Call Toronto Crime Stoppers 416-222-8477.

Agency: DDB Toronto, Canada.

Coebergh Red Fruit Farm "Carriage"

The Coebergh Red Fruit Farm, a peculiar place where a liquor called Coeberg is made, is looking for a new managing director. What better place to do so than at one of the biggest career events in the Netherlands? With a tailor made 'recruitment carriage' pulled by some of the male farm workers, the girls decided to stir up things a bit resulting in a wave of free publicity for the campaign thus driving traffic to www.redfruitfarm.com where interested ladies can take the job test.

Agency: New Message Amsterdam, The Netherlands.

R2D2 Advertising Agency "R2D2 detergent"

They need to come up with a work wich would introduce and express their agency in the best way and catch the attention of marketing directors and media. They found their inspiration in the universal detergent ad clichés. Stains represent the wrong marketing and advertising approach that brands are exposed to. R2D2 is introduced as a solution. Their understanding on advertising, combined with the detergent concept, results in an interesting and humorous presentation wich also delivers their message correctly. The box includes a mini t-shirt completing the concept and the agency catalog. Their work has drawn great attention from the media and brands. They received invitations from primarily targeted clients to present their agency.

Agency: R2D2 Advertising, Turkey.