Monday, February 23, 2009

James Ready "Help us keep this beer a buck"

The brewery that produces James Ready couldn’t afford whole billboards, so they asked beer drinkers to share the billboards and help keep James Ready a buck. Phase one drove people to a website where they could upload any message or image. Phase two featured all the images and messages that were uploaded to give people their very own billboard.

Agency: Leo Burnett Toronto, Canada.