Sony Bravia "Zoetrope"

To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.

Check the video here:
Sony Bravia Zoetrope

Agency: Fallon London, United Kingdom.