At the end of the year advertising people are spending their precious time in the office with fire-fighting instead of making preparations for Christmas, going out or just having fun with their loved ones. With their gift they wanted to call their clients attention on the oncoming holidays to make them stop working. They wanted to reach their main clients with a special self promo DM in an interesting manner. They delivered glowing electric exit lamps with a text on the front side: "TIME TO LEAVE" and a warning sticker on the back: "Warning! Overstress can lead to burnout. Stop fire-fighting this year! Turn on the light and devote yourself to the holidays!"
Agency: Prohome Budapest, Hungary.