Sunday, January 27, 2008

Egaro "Freedom Sale"

Khadim's Egaro, a popular department store in Kolkata, had a special Freedom Sale on India's Independence Day. Prices were slashed radically as the store offered discounts of up to 50% on every purchase. Their objective was to announce the drastic fall in prices. Thousands of price tags were dropped over busy junctions of the city. The message instantly reached the citizens, when they picked up the price tags and found the following lines on them: "Prices fall. Get up to 50% of the Freedom Sale".

Agency: Ogilvy & Mather, India.