Thursday, January 24, 2008

Havaianas "Welcome mat"

Limited-edition welcome mats were produced and distributed as a unique way for people to store their Havaianas. When leaving for the day, people simply slid their feet in and stepped out of the mat. When returning home, the flip-flops were popped back in. Because Havaianas are impervious to bad weather, the mat can be kept either inside or outside. Keeping the mat inside further solidifies Havaianas connection to nature by essentially "welcoming" people to the outdoors when they leave for the day.

Agency: BBDO New York, USA.