Friday, January 25, 2008

WWF "Hot Water"

WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world's land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn't taken. Fortunately action was taken in Bali. During the event, were 250 of these cups were given out of the most influential attendees. Dutch Environmental Minister Jacqueline Cramer said, "the WWF cup dramatically captured the critical nature of the global warming issue".

Agency : Ogilvy & Mather Beijing, China.