Thursday, January 24, 2008

Nissan Interstar "Sun visors"

They were asked with finding an inexpensive yet innovative way to promote the Nissan Interstar's carrying capacity. Their solution was to create custom-made sun-visors that had different warehouse interiors printed on them. When placed in the windscreen of the Nissan Interstar, it gave the impression to passers-by of the vast amount of space within the truck.

Agency : TBWA\Hunt\Lascaris Johannesburg, South Africa.