Gold's Gym "New shirt"

Build awareness and recruit none gym gores through targeted media and minimal funds. Most of the men dream of a good looking, healthy and strong body, but very few do something about it. To emphasize the importance of the looks, they associated the perfect healthy body with fashion and new cloth. When their audience by a new shirt from selected places they will discover how sexy the shirt will look if they go to Gold's Gym.

Agency: JWT Cairo, Egypt.