Wednesday, September 26, 2007

Hawlett packard "Mirror"

Most of consumers don't realize color superiority of HP printer and ink. Since color quality is considered parity, they are more price driven in deciding which printer or ink they want to buy. This campaign is aimed to show that there's actually a big difference in term of color quality, because unlike other printers and ink HP printer and ink offers a wide range of true to life colors.

Agency: Publicis, Indonesia.