Friday, February 01, 2008

1Time Airlines "Forgotten car"

They placed a car in the Johannesburg International Airport parking, right next to the passenger walkway. What made this car unique was that it was covered with fines and warnings, which read: Parking Time Exceeded; Parking Time Violation; To be towed. It also had wheel clamps on the front and back as well as an array of parking fines on the windscreen. A sign on the back read: When you pay less for flights you can stay on holiday longer. This conveyed the message that with the extra money that consumers save using 1Time, they can stay away longer. All this made for quite a spectacle and even had some passengers taking their own photos of the car in disbelief.

Agency : DDB, South Africa.