Thursday, February 21, 2008

Inspiration.

The winner of Mediamatic's El Hema design competition has been announced. First prize went to The White Room for their design Satellite Dish Sticker. EL Hema is a humorous and slightly provocative project exploring what an Arabic version of the Dutch chain-store and superbrand Hema would be like and designers were invited to submit ideas for new Arab-Dutch products. The winning design is a decorative add-on that enable people to pimp-up their uniform dull looking satellite dishes. According to the winner, satellite dishes are often associated with Arab countries but naturally the product is for anyone owning one.