Lights-out with Peaceful Sleep.

Inform campers and caravan enthusiasts that Peaceful Sleep Mosquito Repellent is the best way to get a good night's sleep while enjoying the great outdoors. The message is simple: Use Peaceful Sleep when you're camping and you'll get a good night sleep. They break through the clutter with an interactive insert rather than a traditional print ad. The insert is an effective demonstration of the benefits of using Peaceful Sleep Mosquito Repellant.

Agency: TBWA\Hunt\Lascaris, South Africa.