Tuesday, February 12, 2008

Nissan Pathfinder "Crushed bicycles"

The 2008 Nissan Pathfinder has a new rear view camera feature and the client wanted a press ad to publicize it. They convinced them that a demonstration would be more impactful. Bicycles are often parked at the edges of parking spots in Dubai. So they placed crushed bicycles in such locations all over the city, to show what happens in the absence of a rear view camera. People who saw it were intriqued and came closer to read the message. Radio DJs talked about it on air and it was covered in the local press. While its impact really can't be measured, Nissan has reported a significant increase in Pathfinder inquiries.

Agency: TBWA\RAAD, United Arab Emirates.