Dogcoach promotion "Names"

The objective was to raise the high profile of the German dog-training school "dogcoach" by an amusing but cost-efficient promotion. In the wintry "Berliner Tiergarten" -the biggest park in Berlin-common dog's names were "peed" into the snow, using yellow food colouring. There was a sign next to each name with a logo and URL of dogcoach.

Agency: .start Munich, Germany.