Tuesday, February 19, 2008

3M Privacy Filters "Sensitive Information"

A different use of medium is chosen for the launch of 3M Privacy Filters wich are specifically designed for laptop computers. Above urinals, on top of the laptop posters, real privacy filters are placed. This way the person looking at the display straight from the front was able to read the message but from sideways it was just a black poster. This way it is aimed to show the benefit of the product in a situation where the target audience is "sensitive" to the privacy issue.

Agency: Cozum Istanbul, Turkey.
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