Thursday, February 14, 2008

National Sea Rescue “Lifesaving Bookmark”

Every year, more than half of the total drowning victims in South Africa are children. This is mostly due to adult negligence and often occurs while parents are either reading or sleeping on the beach. They developed a bookmark that served as a simple, yet powerful reminder for parents to keep checking on their kids while they are reading. These were handed out at beaches and at public swimming pool areas.

Agency: DDB, South Africa.