SBS / Tour de France "Endurance"

To advertise SBS's coverage of the Tour De France they created an epic 21-day endurance event for one Melbourne cyclist. Trough wind, rain and sunshine, the cyclist is pedaling a racing bike that powers a scrolling metrolite from 8.00am to 4:00pm, stopping only for two rest days as per the actual event.

Agency: RazorJunior, Australia.