Friday, August 15, 2008

Tourism Queensland "Flasher"

The objective was to make Queensland the number one choice for a winter holiday. To remind the Sydney and Melbourne markets than, evein in winter (it's winter now in Australia), the weather's warm enough to enjoy Queensland's beaches 24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.

Agency: CumminsNitro Brisbane, Australia.