Miradent "Dental floss"

This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, wich they achieved by creating a double-page advert with minimal graphics and with a white book mark. readers instantly recognised that the image showe two teeth with a piece of dental floss in between.

Agency: Philipp und Keuntje Hamburg, Germany.