Expatpetfinder.com "Dog"

As its name suggests, www.expatpetfinder.com is an online service that makes connections between people who have lost or found a pet dog or cat. To advertise the service, they produced lifesize cutouts of a dog, which we leave in places where large numbers of people pass by on foot - bus stops, shopping streets, parks, residential green areas where people walk their dogs. They even placed them on people's porches overnight. The dog's mournful eyes and expression make people stop, do a double take and absorb the simple message on the back of the cutout.

Agency: Memac Ogilvy & Mather Dubai, UAE.