Friday, September 05, 2008

Sky "Fishtank"

DDB New Zealand went all out when promoting the film “knocked up” to air on Sky. First, they collected tadpoles, lots and lots of them. Then they converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. They hung the complete installation in a shopping mall. Super adgrunts can also see a film of the fish-tank build and end result inside.

Check the video here:

Agency: DDB New Zealand.