Germanwings "wi-fi advertising"

At airport Wi-Fi-Spots passengers will be supplied with the latest Germanwings flight offers for that particular airport. The offers will appear on the laptop computers, even before the passengers are online. And how does that work? By using the possibility to name open wireless networks individually, they open up several networks at each spot. When a passenger activates his "airport"... he will find a list of open networks named after Germanwings flight offers (e.g. Ibiza from 19,99 Euro). Choosing one of these networks will not only get him a free internet connection, it will lead him directly to the offer network was namend after, so he can book his next flight.

Agency: Lukas Lindemann Rosinski Hamburg, Germany.