Pruhealth "Orange Dispenser"

Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts. The bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”. Each piece of fruit is labeled with the brand and a link to a microsite containing a DIY health check.

Agency: Pruhealth, United Kingdom.