Daihatsu Cuore "A lot less thirsty"

The Cuore is Daihatsu's most fuel-efficient model. To catch driver's attention and dramatise the cars incomparably low gas consumption, they installed miniature reproductions of fuel pumps at selected petrol stations near Diahatsu dealerships. The attached flyers delivered the message that owners can get by with a much smaller fill-up if they drive the Cuore. And they also directed the drivers to the bearby dealership to take a test drive.

Agency: DraftFCB Zurich, Switzerland.