Wednesday, January 28, 2009 "Jobs Available"

To establisch as a leading job consulting company in the minds of employers and employees. The majority of the target audience comes to corporate hubs like Gurgaeon to work everyday. Huge buildings sport logos of the various companies they house. The idea was to make these buildings, modern landmarks of India, their medium. And be part of their core audience's work life and space. A sign with the message "Jobs Here" was attached to the window cleaning trolleys of these glass buildings. Every time the trolleys go up and down, they demonstrate Goodpeople's capability to find jobs across all levels - the top floor corner office to the ground floor welcome desk.

Agency: Euro RSCG Delhi, India.