fiftyfifty Street Magazine "Invisible"

There are many homeless people in Düsseldorf. And many people who don't notice them. Sensitise the public and incite them to buy the homeless magazine fiftyfifty. The homeless often feel like the people look right trough them. They visualise just that with a spectacular promotion in the Christmas season.

Watch the video here:
Invisible

Agency: Euro RSCG Düsseldorf, Germany.