World's First Camera Lens Calendar.

Clients receive a lot of desktop calendars as a corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before. To create an innovative calendar that strengthens Sharad Hakar's equity of being a creative photographer. The Camera Lens is the most visible sign of a professional photographer. So they designed a long-life desktop calendar that looks like a camera lens. They used the shutter speed, aperture and focus rings to cue the year, month and date. And they sculpted the calendar from a single block of Aluminium. A stunning looking calendar displaying from 2008 to 2032. And weighing above 4 Kgs.

Agency: 1pointsize, India.