Monday, October 20, 2008

Top Gear "Ramp"

To promote the launch of Top Gear Australia on SBS, they set jump ramps up at either end of a row of parked cars in the heart of Melbourne. Police, journalists and news teams all showde up to investigate the proposed stunt and over 13 milion watched the first episode, making it the top rated programme for the night across all networks for
the target audience of men aged 18-49.

Agency: Razor Sydney, Australia.