Fly Pizza's "Smoking paper"

To increase awareness of Fly Pizza’s night delivery service especially among young target. Many Fly Pizza’s customers are young smokers and save money by rolling up cigarettes, so we created a special business card, made of smoking paper branded package, in order to be always within reach of the smokers and hit them during hunger attacks. The initiative was a total hit among FLY PIZZA’s customers: they took home smoking paper packages and delivery phone calls increased sensibly.

Agency: Publicis Milan, Italy.