Tuesday, October 07, 2008

Tide Longer Lasting Whites.

To demostrate the long-lasting whiteness of the Tide detergent, they created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.

Agency: Leo Burnett Frankfurt, Germany.