Tuesday, October 07, 2008

ORF Humanitarian Broadcasting "Wheel Chair"

One reason why people don't donate money is the missing identification with disabled people. Somehow most of us think "it will not happen to me - it's none of my business". To make people think, they decided they should experience for themselves that everybody can be affected. Therefore they put a special mirror made of acrylic into bus shelters. People who were waiting for the bus saw themselves sitting in a wheelchair with the message: "A disability can strike everyone".

Agency: Demner, Merlicek & Bergmann Vienna, Austria.