ALIVE e.V. "365 on Death Row"

In the year 2005 at least 2.148 people were executed. That equates to an average of 6 people per day. ALIVE e.V. has briefed them to convey that the death penalty is nothing abstract-people are dying every day. They have created a tear-off calendar for ALIVE e.V. to demonstrate that peolple are being executed under the death penalty every day. On the back of each page there is a picture of a sentenced person as that day's representative victim. By tearing off a consecutive sheet every day they want to communicate that today, tommorrow and every day peoples lives are literally being torn apart and trown away.

Agency: Serviceplan Dritte Werbeagentur, Germany.