BRAUN "Too pretty to hide"

To generate awareness for BRAUN Silk-epil Epilators (which give a women silky smooth legs for 4 weeks), helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around a mall. While the branding seems a bit hard to see (on the balloons), Traffic to the store increased around 25%.

Agency: BBDO Duesseldorf.