Kleenex "Flushable fresh wipes"

Promote the fact that Kleenex flushable fresh wipes conviently give you the confidence of home hygiene and freshness when you're away from home. A range of bathrooms wich look and feel "just like home" were created in the public toilets of major sports stadiums and shopping centres. Sample packs were placed on the back of the doors for trail, with the line, "feel more at home wherever you go."

Agency: JWT Sydney, Australia.