Wednesday, June 06, 2007

Nedbank "Redefining what outdoor can do for a community"

The world's first solar powered billboard, from a bank committed to making a real difference, was designed to harness and convert the energy of the African sun into a muchneeded necessity: electricity. It currently powers the kitchens of a township, Primary School and in time will completely generate the school's power needs. Imagine if every billboard in Africa could make a difference like this?

Agency: Net#Work BBDO, South Africa.